Nairobi, Kenya, September 9, 2026 — Pan-African financial and insurance solutions group Zamara has announced the completion of a strategic investment by Africa-focused investment firm Amethis, marking a new phase in the company’s expansion and growth strategy.
The partnership brings together Zamara’s more than three decades of experience, established client relationships, local market expertise and diversified financial services capabilities with Amethis’ experience supporting high-growth businesses across Africa.
The investment will support Zamara’s long-term ambition to build a leading pan-African financial services platform, with a focus on technology and digital capabilities, integrated client solutions, talent development and regional expansion.
The company said the partnership will also enable it to deepen its capabilities in existing markets while pursuing disciplined growth across the continent.
Founded in Kenya in 1994 as a specialist actuarial business, Zamara has evolved into a diversified financial services group with operations spanning pensions, insurance, reinsurance and actuarial services.
The Group now operates across multiple African markets, serving corporate, institutional and individual clients.
Its services help businesses strengthen employee benefits while supporting individuals in retirement planning, financial risk management and long-term financial wellbeing.
Zamara Group CEO Sundeep Raichura said the company sought a strategic partner that understood the African market and shared its long-term ambition rather than simply providing capital.
“We are delighted to welcome Amethis as a strategic partner at this important stage of Zamara’s journey. We were looking for more than capital — we wanted a partner that understands Africa, believes in the potential of our business and our people, and shares our ambition to build a leading pan-African financial services group,” said Raichura.
He said the relationship between the two organisations had demonstrated strong alignment in values, ambition and long-term vision.
According to Raichura, Amethis’ experience in African markets, networks and commitment to supporting regional businesses will help Zamara accelerate investment in technology and innovation, strengthen its capabilities and broaden the solutions it offers clients.
“This is about building on the foundations that have made Zamara trusted for more than three decades while giving us greater capacity to pursue the opportunities ahead. What defines Zamara does not change. What Zamara can achieve does,” he said.
Zamara’s existing management team, led by Raichura, will continue to oversee the business, with the company’s management team remaining materially invested in the Group.
Amethis will be represented on Zamara’s Board and will contribute its strategic expertise, experience and networks as the company enters its next phase of growth.
Frank-Astère Ndiyo Butoyi, Partner at Amethis, said the investment reflects the firm’s confidence in Zamara’s leadership, purpose and potential as a pan-African financial services platform.
“Our investment in Zamara reflects a deep conviction in the Group’s leadership, its purpose and its potential as a pan-African financial services platform,” said Butoyi.
He said Amethis had developed a relationship of trust with Zamara’s leadership and was looking forward to working closely with the company as it expands its capabilities and regional reach.
“Zamara has built a respected platform, strong client relationships and deep expertise across its markets. From our teams in Nairobi and across the continent, Amethis looks forward to being a close partner in Zamara’s next phase — helping strengthen its capabilities, accelerate innovation and extend its reach as it continues to power prosperity and financial wellbeing for businesses and individuals across Africa,” he added.
For Zamara’s clients, the transaction is expected to provide continuity while creating additional capacity for future investment.
The company said existing client service arrangements will remain in place, while Zamara and its regulated businesses will continue to operate under their existing professional, contractual, fiduciary and regulatory obligations.
The partnership is ultimately expected to strengthen Zamara’s ability to serve clients through enhanced technology, deeper expertise, broader financial solutions and increased regional capabilities.
