Naivas has launched its Kikwetu Black November 2026 campaign, offering Kenyan shoppers a month of deals on electronics, home appliances, furniture, beauty products and other household essentials ahead of the festive season.
Launched at Naivas Nyali Centre in Mombasa on Saturday, October 31, the campaign brings together local and international brands under the theme “Deals Za Stima”.
Running throughout November, the promotion will feature offers across thousands of non-food products, giving customers an opportunity to upgrade household essentials, explore new technology and refresh their living spaces.
The campaign will also include in-store activations, instant rewards and opportunities for customers to win prizes as they shop.
Electronics, appliances and household essentials on offer
Naivas said this year’s campaign places particular emphasis on non-food categories, including electronics and technology, home appliances, homeware, kitchen essentials, furniture, bedding, beauty and lifestyle products.
The offers are designed to cater to shoppers looking for household upgrades and personal purchases as they prepare for the festive season.
Through the campaign, the retailer aims to make a wider range of products accessible to customers while reinforcing its brand promise to “Save You Money” through quality, choice and competitive pricing.
Campaign builds on Naivas Kikwetu initiative
Kikwetu Black November builds on the retailer’s broader Naivas Kikwetu – Kila Siku campaign, which celebrates the people, traditions and everyday experiences that make Kenya home.
The retailer said the initiative seeks to combine attractive offers with rewarding shopping experiences, while recognising the needs of its customers.
Beyond discounted prices, the campaign is intended to give shoppers opportunities to discover products across multiple categories and access offers from participating brands.
How customers can access the deals
The Black November campaign will run throughout November across participating Naivas stores.
Customers have been encouraged to visit their nearest outlet and follow Naivas’ official communication channels for updates on featured deals, participating products, in-store activations and rewards.
Shoppers are also advised to check the applicable terms and conditions for individual offers.
