Naivas Supermarket today opened its 114th store in Ruaka, expanding its footprint in Kiambu County and reinforcing its commitment to making quality, affordable shopping more accessible to fast-growing urban communities.
The new Ruaka branch reflects Naivas’ mission to deliver value, quality, variety, fresh produce, and convenience, while remaining firmly rooted in the communities it serves. As one of the fastest-growing residential and commercial hubs in the Nairobi Metropolitan area, Ruaka exemplifies the neighbourhood-driven growth that aligns with Naivas’ long-term vision.
Speaking at the opening, Mr. Cyrus Mathenge, Head of Store Operations at Naivas, said the store was designed with customer needs and operational excellence at its core.
“Our focus is always on the customer—ensuring consistent value, quality, convenience, and efficient service every day. The Ruaka store brings this commitment to life, while also creating jobs and supporting the local economy,” said Mr. Mathenge.
Naivas’ continued expansion is anchored on close collaboration with local manufacturers and suppliers, a core value that has enabled the retailer to scale sustainably while supporting Kenyan enterprise.
Mr. Javin Hutchinson, CEO of Bake Easy, welcomed the opening of the Ruaka store as an opportunity for shared growth.
“Naivas is a retailer that truly believes in partnership. Their growth directly supports local manufacturers like us, allowing Kenyan-made products to reach more households. The Ruaka store is another step forward in strengthening local supply chains,” said Mr. Hutchinson.
The Ruaka branch offers a wide assortment of groceries, fresh produce, bakery items, and household essentials in a modern, customer-friendly environment designed for convenience and efficiency. The store also contributes to job creation and supports small and medium enterprises through Naivas’ extensive supplier ecosystem.
