Whitecap, Kenya’s premium beer brand, hosted a unique experiential consumer engagement at Tamasha Bar & Grill in Eldoret on Saturday, 28th September. The event brought together consumers for a curated culinary adventure designed to highlight Whitecap’s spirit of exploration, discovery, and environmental consciousness.
The interactive experience showcased a selection of Whitecap-infused dishes crafted to complement the brand’s smooth flavor profile. Guests were taken on a sensory journey that demonstrated how Whitecap continues to champion responsible living and sustainability within Kenya’s vibrant social scene.
In line with its long-standing sustainability agenda, Whitecap introduced a fruit-tree reward initiative — for every purchase of a Whitecap beer, consumers received a fruit tree seedling. This initiative supports the brand’s ongoing efforts in environmental conservation through tree planting and consumer education on sustainability.
Speaking during the event, Whitecap Shopper Manager, Irine Sortum, expressed excitement about the success of the experiential activation:
“At Whitecap, we believe every experience should not only delight but also make a difference. Our approach integrates sustainability into everything we do — from our brewing processes to our brand activations. By rewarding our consumers with fruit trees, we are nurturing both memorable experiences and a greener future. The Eldoret engagement allowed us to bring this philosophy to life in a fun, meaningful way.”
The Eldoret activation forms part of Whitecap’s ongoing “Adventure with Purpose” platform — a series of immersive experiences designed to celebrate exploration, culinary creativity, and environmental stewardship.
Through these initiatives, Whitecap continues to redefine premium beer experiences, engaging consumers who value quality, innovation, and conscious living.
Looking ahead, Whitecap plans to host similar activations across the country, providing consumers with unique, sustainability-centered brand experiences in selected outlets.
